Your impact

We're looking for an experienced Senior Staff Product Marketing Manager to lead the messaging, positioning, and marketing plan for our self-serve product, HS+. You will partner with the HS+ GM/leader on our Product Marketing team to define the naming, messaging, positioning, marketing strategy and metrics that capture our product-led-growth motion and success.

As a Senior Staff Product Marketing Manager you will report to the VP, Product Marketing.  In this role you’ll deliver a regular drumbeat of research, messaging, insights and claims to support the effective promotion and positioning of the self-service. You will also help guide the product strategy by critically thinking through the value proposition and upsell path into our enterprise sales team. Co-owning our PLG-sourced revenue goals with the HS+ product leader, you will be responsible for strategizing, launching, and engaging other marketing teams and partners to help implement the go-to-market plans for HS+.

Product Marketing at Handshake is responsible for product messaging, competitive positioning, market research to inform product improvements and roadmap direction, and collaboration with stakeholders to plan awareness, acquisition, and retention initiatives that meet product and revenue goals. 

Your role

• Full-stack product marketing; Inbound strategy to inform the product experience and outbound strategy to drive awareness, acquisition, and retention.
• Be the voice of the self-serve customer back to product management and marketing - bringing in insights from direct client interactions, conferences, events, as well as deep customer and competitive research and analysis.
• Work closely with Product Management and Marketing to optimize the customer experience; continuously test, refine and optimize the client experience and drive recommendations
• Be the products’ subject matter expert so that other marketing teams can ideate and create blogs, landing pages, webinars, events, and other demand generation vehicles that effectively promote the products.
• Support demand generation programs and employer marketing programs with product information (messaging, product features and capabilities) designed to increase market and revenue share including latest messaging, competitive positioning, roadmap details that help support product-led revenue growth. 
• Work with Product teams to better inform product and pricing/packaging plans.

Your experience

• 10+ years professional experience with proven track record in product marketing and developing highly effective product positioning, messaging, and marketing online content (holistic GTM planning and execution
• PLG marketing experience
• Ability to build strong working relationships across all levels and functions of the organization, including Product, Engineering, and Data Eng.
• Experience creating effective assets and thinking outside the box with video and interactive asset formats and demos 
• Polished and compelling writing style (revel in the power of words and language)
• Data-driven and goal-oriented.
• Strong analytical skills across multiple types of data from marketing / financial data to product data. You’re comfortable with dashboards and spreadsheets to find insight.
• Ability to break down ambiguous/complex problems, create discrete workstreams, and deliver a cohesive recommendation.
• Extremely strong written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis.
• Proven experience developing influential customer-facing messaging and content that drives action.
• Self-motivated, organized, and a strategic thinker.
• Optimistic, low-ego, can-do attitude. Eager to do great work and have fun doing it.
• Background in HR Tech is a plus.
• Bachelor degree or equivalent work experience.

Compensation range

• $195,000-$215,000 + RSUs

Grammarly is excited to offer aremote-first hybrid working model. Grammarly team members in this role must be based inthe United States or Canada, and, depending on business needs, they must meet in person for collaboration weeks, traveling if necessary to the hub(s) where their team is based.

This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of theFortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we're looking for a Senior Product Marketing Manager to join our core Product Marketing team. This role will be pivotal in shaping user interaction with Grammarly by developing the User Education function from the ground up. It's an opportunity to improve users' understanding and use Grammarly's features, enhancing their overall writing quality.

Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming how professionals connect and collaborate, we would love to hear from you.

As a Senior Product Marketing Manager, you will improve expansion and retention among our current customer base, working closely with Lifecycle Marketing, Sales, and Growth teams to establish Grammarly as the leading AI writing and communication partner.

In this role, you will:

• Conduct comprehensive market research to identify expansion and retention opportunities and understand customer needs.
• Partner with LCM, Growth, and Customer Success to connect users with product value to improve customer retention and expansion. 
• Develop compelling messaging with the goal of customer expansion 
• Develop and manage a user education program, coordinating with various stakeholders to organize and update content systematically.
• Create engaging and instructive written and video content that educates our users on how to get the most out of Grammarly.
• Build sales enablement materials.
• Use data to guide content strategy, ensuring materials are impactful and meet the evolving needs of our diverse user base.

Qualifications

• 5+ years of experience in product marketing, user education, lifecycle marketing, or in a similar role in a SaaS setting, preferably covering both B2B and B2C.
• Has a proven track record in improving customer retention and expansion.
• Demonstrates exceptional writing and content creation skills, including compelling video scripts and articles primarily related to user education.
• Drives results with data and shows a performance-driven mentality, adept at leveraging data to determine and prioritize high-impact activities.
• Exhibits expert project management capabilities, especially in handling content production, updates, and distribution effectively.
• Facilitates cross-team collaboration and can coordinate with multiple stakeholders and their different goals.
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
• Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days 
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. In Canada, all locations where we support employment are considered “Zone 1”. 

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information. 

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

Grammarly is excited to offer a remote-first hybrid working model. Grammarly team members in this role must be based in the United States or Canada, and, depending on business needs, they must meet in person for collaboration weeks, traveling, if necessary, to the hub(s) where their team is based.

This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Product Marketing Manager to join our core Product Marketing team. This role will support Grammarly’s core product and play a critical role in connecting new and existing features to end users through an analytical, customer-led lens. They will lead new product launches to drive user acquisition and product adoption, and they will have a massive impact on Grammarly’s global user base of over 30 million users.

As a Product Marketing Manager, you will report to the Core Product Marketing Lead and work most closely with Product, Communications, and Marketing to establish Grammarly as the leading AI writing partner. This person will become an expert on Grammarly’s end users and will use these customer insights to influence the product roadmap. This person will also develop messaging, positioning, and launch strategies to bring new product offerings and features to market in a way that connects with our target customers’ needs. 

Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming the way professionals connect and collaborate, we would love to hear from you.

In this role, you will: 

• Engage directly with professionals to understand pain points, use cases, and desired solutions with writing and communication. 
• Partner with the Product Management team across the product lifecycle to ensure we bring to market highly valuable features that will make a meaningful impact on the business. 
• Develop messaging and positioning for the Grammarly product and features, ensuring they connect with target audiences. 
• Drive product launches, including messaging and positioning, communications (in collaboration with PR), enablement, and assets. 
• Work closely with analyst relations, customer, and competitive marketing teams to shape and respond to the market.

Qualifications

• Has 3+ years of SaaS product marketing experience, preferably spanning both B2C and B2B.
• Demonstrates exceptional product messaging and positioning skills with the ability to distill technical innovation into user value. 
• Has the proven ability to influence product strategy with a thorough understanding of the customer, competitors, and business. 
• Can empathize with our customers, understand their needs, and translate their voice into effective marketing strategies. 
• Can successfully coordinate and direct multiple stakeholders, details, and timelines toward a specific goal. They can move themselves and others to action, even if there is incomplete information, uncertainty, or other hurdles. 
• Has a strong analytics and data-driven mindset, with the ability to gain insights from complex datasets and translate them into actionable insights.
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.
• Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days 
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. In Canada, all locations where we support employment are considered “Zone 1”. 

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future. 

For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information. 

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

Unqork is the first Enterprise App Cloud solution, reshaping how organizations create, secure, and manage the entire lifecycle of their applications in the cloud—all with zero code. Unqork’s Enterprise App Cloud represents the next evolution of the application cloud layer, empowering enterprises to unleash business agility while removing the burden of technical debt. Unqork serves enterprises of all sizes, providing industry-tailored solutions for customers in financial services, insurance, government, and healthcare. Its customers include Goldman Sachs, Marsh, BlackRock, and the U.S. Department of Health and Human Services. 

At Unqork, we are ignited by inclusive and thoughtful thinkers  who aren’t afraid to challenge the status quo. We encourage you to apply!

The Impact U will make:

• Report to our Director of Product Marketing
• Serve as the industry marketing expert, leading customer marketing initiatives and industry campaigns, and acting as the primary liaison between product development and go-to-market (GTM) teams for all solution marketing activities within the Financial Services Industry (FSI) and Government sectors.
• Conduct competitive analysis, surface buyer insights, and gain an understanding of how Unqork fits into the broader ecosystem to drive an airtight sales motion for dev and tech personas
• Develop and market technical messaging and positioning for our key personas: Developers, App Devs, Solutions Architects, DevOps, CIO, CTO, & CISO. 
• Drive the positioning and messaging across our marketing site, collateral, and revenue teams - a background in application development and coding / low-code / no-code a plus.
• Partner with and enable Sales, Customer Success, and Technical teams to empower them  your market intelligence and product mastery for key new platform launches.
• Plan and launch new platform features to the market in collaboration with Product Management, Public Relations, Analyst Relations and Demand Generation team members.
• Own and manage Pendo to develop and execute in-app guides and new feature announcements, ensuring effective communication and user engagement. 
• Commit to your team’s Diversity, Equity and Inclusion goals created in our DEI Unqork Application.

What U bring:

• 7+ years minimum B2B SaaS/PaaS marketing products to both technology/developer and business personas.
• Excellent written, verbal, and visual communication skills with an insane attention to detail.
• Demonstrate strong presentation skills to effectively communicate with and engage teams and leadership across Go-To-Market (GTM), Platform, and Technical teams.
• Confidently take complete ownership of key initiatives, including competitive analysis and industry solution marketing, to drive strategic positioning and market differentiation.
• Thrive in fast paced work environment.
• Are incredibly organized and efficient.
• Are a great cross-functional teammate, and can work through ambiguous challenges and collaborate to build alignment and agreement.
• Can distill complex research into clear, concise and differentiated messaging.
  
  

Compensation, Benefits, & Perks

???? Work from home with a remote-first community

???? Unlimited PTO (and the encouragement to use it)

???? Student loan payback program

???? 100% employer-covered medical, dental, and vision options available to you and your dependents

???? Flexible Spending Account (FSA)

???? Monthly stipend toward your WFH setup, vacation, development and more

???? Employer-sponsored 401(k) with contribution match

???? Robust DEI Program that compensates ERSG leaders for their efforts

????????‍♀️ Subsidized ClassPass Membership

???? Generous Paid Parental Leave

???? Join Aerodei at Unqork, where we track and report on diversity, equity, and inclusion efforts

???? Hiring Ranges:

• Tier 1:$129,000 - $175,000 
• Tier 2: $115,000 - $160,000 

Unqork employs a market-driven approach to establish compensation ranges. In addition to a base salary, employees may also be eligible to receive a target incentive and company equity in the form of stock options.

An employee’s compensation within the range provided above depends on a variety of factors including, but not limited to, their location, role, skillset, level of experience, and similar peer salaries.

As a remote-first company, Unqork incorporates a geographic differential into our compensation structure, depending on the candidate’s location. We utilize a tiered system—Tier 1 and Tier 2—to accurately reflect local market rates and ensure our compensation packages are both fair and competitive.

Our geographic tiers are defined as follows:

• Tier 1: New York Metro, Seattle Metro, San Francisco Bay Area, Southern California, and Washington, D.C. Metro
• Tier 2:All other US and US territory locations 

Unqork is an equal opportunity employer, and proud to be committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.

#LI-LN1

About Us

At Kalderos, we are building unifying technologies that bring transparency, trust, and equity to the entire healthcare community with a focus on pharmaceutical pricing.  Our success is measured when we can empower all of healthcare to focus more on improving the health of people. 

That success is driven by Kalderos’ greatest asset, our people. Our team thrives on the problems that we solve, is driven to innovate, and thrives on the feedback of their peers. Our team is passionate about what they do and we are looking for people to join our company and our mission.

That’s where you come in! We’re looking for a tenacious Associate Product Marketing Managerto continue crafting the story of how our product solutions support the success of our Covered Entity stakeholders. 

The hospitals and providers are an increasingly important group in the Kalderos ecosystem. To continue nurturing this community, this Marketing role at Kalderos will execute on important marketing strategies and build new programs from the ground up. We intend for this role to be highly cross-functional, partnering closely with Customer Success, PED (Product, Engineering, and Design), Marketing, and more. Below are a few traits that we think might come in handy for the person in this role:

• Trailblazer - You thrive in a fast paced, dynamic environment where there is no shortage of complexities across product areas.
• Self-starter - You’re comfortable proactively finding gaps and building programs from scratch to solve for them.
• The Tactician- You can track the details and manage projects with high levels of complexity, identifying the best path forward and ensuring we stay on track.
• Strong Leader in Ambiguity - Even if things are not fully defined, you enjoy creating clarity for your team, and helping leaders understand the market, product strategy, competition, and business needs.
• Storyteller - You’ve mastered your craft in creating cohesive narratives for a platform of interconnected products that has a myriad of different user and customer types.
• Win for All - You love being part of a growing Marketing team as you work collaboratively with other product and business functions, creating strong partnerships that drive toward outcomes that are a win for all.

What You’ll Do

• Collaborate with product and sales teams to develop product messaging, value proposition, and positioning of the Kalderos platform to target users within the Covered Entities and pharmacy ecosystem.
• Strategize and execute on content and campaign strategies that drive engagement, education, and platform adoption within this segment.
• With support from the Directors of Product Marketing, plan and execute product launches that impact the Covered Entity group
• Continuously improve the way we tell our story and support our CE clients by collaborating with the CS team to refine their tools, enablement materials, and trainings, including slide decks, email templates, and talking points.
• Develop a deep understanding of the various personas under the Covered Entity umbrella by continuously conducting research and gathering insights, then apply these insights to marketing strategies and enablement of marketing, sales, and services.
• Function as the internal subject matter expert for any covered entity activities such as product launches, marketing campaigns, events, content, and enablement, and communicate those plans accordingly.
• Stand up a customer marketing function for the Covered Entity segment to gather customer feedback, customer references, testimonials, and case studies for external and internal use. 
• Work with the Manufacturer CSM and Sales team to leverage CE data and testimonials in creative ways to support our retention efforts.
• Implement a customer marketing strategy, gathering customer references, testimonials and case studies for external and internal use, establishing strategies to drive retention, engaging the Kalderos customer community, and upsell and cross-sell for products across the technology platform.

What you’ll bring

• Bachelor’s degree in business, marketing, or equivalent experience
• 3+ years of experience in Marketing at small-to-mid scale Saas/Platform organizations
• Experience working in a fast-paced, startup environment
• Experiences in the healthcare or health tech industry, such as working with payers, providers, or pharmaceutical manufacturers is a plus
• Strong attention to detail and excellent problem-solving skills
• Ability to think strategically and execute with a high degree of precision

Expected Salary Range: $85,000 - $105,000 base + bonus

This position can be remote in the United States or hybrid in Chicago, IL or Boston, MA. Expected hours will be Eastern or Central time.

____________________________________________________________________________________________

Highlighted Company Perks and Benefits

• Medical, Dental, and Vision benefits
• 401k with company match
• Flexible PTO with a 10 day minimum
• Opportunity for growth
• Mobile & Wifi Reimbursement
• Commuter Reimbursement
• Donation matching for charitable contributions
• Travel reimbursement for healthcare services not available near your home
• New employee home office setup reimbursement

What It’s Like Working Here

• We thrive on collaboration, because we believe that all voices matter and we can only put our best work into the world when we work together to solve problems.
• We empower each other and believe in ensuring all voices are heard.
• We know the importance of feedback in individual and organizational growth and development, which is why we've embedded it into our practice and culture. 
• We’re curious and go deep. Our slack channel is filled throughout the day with insightful articles, discussions around our industry, healthcare, and our book club is always bursting with questions.

To learn more:https://www.kalderos.com/company/culture

We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a chance to find out!

Kalderos is proud to be an equal opportunity workplace.  We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

Kalderos participates in E-Verify.

 LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Conversational AI for better customer experiences.  

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Everyone is invited to ask questions, actively seek new ways to achieve success and reach their full potential. We are continually looking for ways to improve our products and make things better. This means spotting opportunities, solving ambiguities, and seeking effective solutions to the problems our customers care about. 

 Overview:

We are looking for an experienced and strategic Senior Product Marketing Manager to join LivePerson’s growing product marketing team. Reporting to our Director, Product Marketing, you will help shape marketing strategies that drive the adoption and success of our award-winning Generative AI solutions, as well as supporting our Conversational Orchestration capabilities. You will collaborate closely with Product Management, Sales, Customer Success, and our broader Marketing team to fuel growth, expand our pipeline, enhance sales support, boost adoption, and advance our position as thought leaders. This Senior level Product Marketer will be in charge of our competitive efforts and will empower sales through targeted enablement resources, crafting persuasive external and internal presentation materials, managing website content, and producing various other key marketing communications to help our customers get maximum value from LivePerson’s technology.

You will: 

• Join a dynamic team of product marketing managers, each responsible for distinct product areas and core PMM functions such as go-to-market, analyst relations, and sales enablement.
• Be responsible for designing, developing and owning LivePerson’s competitive strategies - complete research, develop insights, deliver compelling, fact-based enablement materials, slides, battle cards.
• Track, analyze, and share timely responses to market announcements - drive and influence product roadmap, messaging, and positioning.
• Spearhead the win/loss analysis program and help drive action across the GTM motion based on data-backed insights.
• Develop an expert understanding of our platform, including its capabilities, features, benefits, and unique differentiators.
• Collaborate on analyst relations to provide ongoing support for inquiries, briefings, research reports, to help gain strategic insight as well as enhance LivePerson's credibility and visibility in the market.
• Conduct market research to identify target customer segments, competitive insights, and market trends.
• Collaborate with product management to ensure understanding of customer needs and revenue opportunities.
• Create compelling product narratives, messaging, and positioning that resonates with our target audience and differentiates our products in the market.
• Develop go-to-market plans for new product launches, including product positioning, pricing strategies, sales enablement materials, and marketing campaigns.
• Help the sales team with training and sales tools, such as product presentations, battle cards, and customer success stories.
• Collaborate with the demand generation team to develop and implement marketing campaigns.
• Partner with our content and customer marketing teams to support the creation of high-quality collateral, including white papers, case studies, blog posts, and videos.
• Analyze product performance, and customer feedback to identify opportunities for product optimization and growth.
• Be a product promoter and brand evangelist, representing LivePerson and our solutions at industry events, conferences, webinars, and customer meetings.

You have:

• Bachelor's degree in business, marketing, or the liberal arts; MBA is a plus.
• 6-8+ years of professional experience in marketing, customer success, and/or product management. 
• 6+ years of experience in product marketing, ideally in the B2B SaaS industry.
• 4+ years of project management experience. 
• Proven ability to analyze new products, market trends and competitors and translate that information into actionable intelligence, positioning campaigns and sales tools.
• Exceptional presentation, oral and written communication skills.
• Experience designing sales collateral based on sales conversations, calls, market research.
• Demonstrated ability to work cross-organizationally, especially with Sales, Marketing, and Product, with ability to rapidly develop credibility and harness relationships.
• Aptitude for translating technical features to business value, while simultaneously creating engaging positioning and messaging.
• Experience with bringing new products to market, agile release schedule, and other GTM activities.
• Excellent communication, presentation, writing, and project management skills.
• Experience working in the CX/contact center, or AI/automation space.
• Expertise in implementing go-to-market strategies for complex products.
• Experience translating technical concepts into compelling marketing messages
• Track record of analyzing market data, customer insights, and product performance metrics to guide decision-making.
• Willingness / ability to travel 10% of the time.

Benefits: 

The salary range for this role will be between $115,000 to $150,000. Final compensation will be determined by a variety of factors, including, but not limited to your location, skills, experience, education, and/or professional certifications. During the phone screening, your recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:

• Health: medical, dental, and vision insurance and wellbeing resources and programs
• Time away: Public holidays and discretionary PTO package for flexible days off with manager approval
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement and access to internal professional development resources.
• Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts

Why you’ll love working here:

As leaders in enterprise customer conversations, we celebrate diversity, empowering our team to forge impactful conversations globally. LivePerson is a place where uniqueness is embraced, growth is constant, and everyone is empowered to create their own success. And, we're very proud to have earned recognition from Fast Company, Newsweek, and BuiltIn for being a top innovative, beloved, and remote-friendly workplace. 

Belonging at LivePerson:

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

 #LI-Remote

Classy, an affiliate of GoFundMe, is a Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Classy's platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $7 billion. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visitwww.classy.org.

Classy is looking for an elite SaaS Lead Product Marketing Manager to lead all aspects of our world-class product marketing and business development teams. You’ll help define Classy’s market differentiation, position Classy products to nonprofits of all sizes, create go to market campaigns, customer communications, and materials that will propel ambitious sales growth goals year after year - getting more money to organizations improving the world.

The job...

• Join a team of skilled product marketers to guide the product roadmap, manage product and feature scoping, define target markets, and build and implement go-to-market plans
• Partner with executive and product leadership to assess and bring future market/product opportunities to the table
• Refine product differentiators to build effective messaging and assets
• Refine, evolve, and build out a full set of enterprise software sales materials to improve our Sales and Post Sales teams’ success
• Build and implement adoption and expansion strategies for our existing customer base, including account planning and demand generation for new products
• Compile and assimilate customer, competitive and industry insights, in partnership with product management, to create business cases and requirements for new product offerings
• Establish and implement a content vision for Classy.org and own constant improvement an ongoing basis to drive more engagement
• Help guide our approach to building, integrating, and buying ancillary technologies

You...

• 8+ years in product marketing, with recent senior roles in B2B product marketing
• Experience with API’s/Integrations
• Solid understanding of technology platforms and B2B SaaS business development
• Extensive experience negotiating terms and closing contracts for business
• Strategic problem solver
• Strong multi-functional partner, particularly with Product, Sales, and Post-Sales organizations
• Strong written communicator
• Ability to perform at both a high level and aggressive velocity

What would be incredible to have (preferred):

• 4+ in Enterprise Software companies or working in fundraising/foundation-related leadership role or deep knowledge of market trends and competitive landscape

Why you’ll love it here: 

• Market competitive pay
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee only plans and 85% for employee + dependent plans) and employer HSA contributions. 
• 401(k) retirement plan with company matching
• Hybrid workplace with fully remote flexibility for many roles
• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses
• A variety of mental and wellness programs to support employees   
• Generous paid parental leave and family planning stipend
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
• Learning & development and recognition programs
• Gives Back Program where employees can nominate a fundraiser every month  for a donation from the company
• Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
• Employee resource groups
• Your work has a real purpose and will help change lives on a global scale.
• You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together. 
• We live by our core values: consider everything, do the right thing, spread empathy, delight the customer, and give back.
• We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!
• Ourcommitment to Sustainability.Classy exists to create a more inclusive and sustainable world for all. 

Dedication to Diversity 

Classy is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.

The total annual salary for this full-time position is $125,000 - $170,000 + equity + benefits.  As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. 

Your recruiter can share more about the specific salary range based on your location during the hiring process. 

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

For recent company news and announcements, visit our Newsroom.

About SecurityScorecard:

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint. 

Headquartered in New York City, our culture has been recognized by Inc Magazine as a "Best Workplace,” by Crain’s NY as a "Best Places to Work in NYC," and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of theWorld’s Most Innovative Companies for 2023and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.”  SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.

About the Role:

SecurityScorecard is seeking an experienced and dynamic Product Marketing Manager with a deep understanding of cyber and supply chain risk. The ideal candidate will have 5+ years of product marketing experience, specifically in the cybersecurity industry, and a proven track record of marketing cybersecurity solutions. As the Product Marketing Manager, you will play a critical role in shaping and communicating the value proposition of SecurityScorecard’s core and emerging products to our customers, partners, and the market.

Key Responsibilities:

• Industry Expertise: Deep understanding of cyber and supply chain risk concepts, tools, and methodologies. Experience working in a cybersecurity company is highly preferred.
• Product Positioning and Messaging: Develop compelling product positioning and messaging that differentiates SecurityScorecard’s solutions in the market. Translate technical features into clear and concise benefits for customers.
• Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market plans, including product launches, marketing campaigns, sales enablement, and customer engagement strategies.
• Sales Enablement: Develop sales tools, training materials, and presentations to enable the sales team to effectively communicate the value proposition of SecurityScorecard  solutions to prospects and customers.
• Market Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities. Use data-driven insights to inform product marketing strategies.
• Content Creation: Create high-quality marketing collateral, including whitepapers, case studies, presentations, and website content, to effectively communicate the benefits of SecurityScorecard’s offerings.
• Collaboration: Work closely with product management, sales, and other marketing teams to align product marketing strategies with overall company objectives and revenue goals.

Qualifications:

• 3-5+ years of experience in product marketing, with a focus on cybersecurity solutions.
• In-depth knowledge of cybersecurity and supply chain cyber risk concepts.
• Proven ability to create impactful product positioning and messaging that resonates with technical and non-technical audiences.
• Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.

Benefits:

We offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!

The estimated salary range for this position is $90,000-110,000. Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits.

SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law. 

We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact talentacquisitionoperations@securityscorecard.io.

Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law. 

SecurityScorecard does not accept unsolicited resumes from employment agencies.  Please note that we do not provide immigration sponsorship for this position.

Beekeeper is a fast growing SaaS company that is disrupting the way 2 billion people working “out in the field” communicate within their companies. Are you eager to shape the future of traditional industries like hospitality, retail, manufacturing or transportation using the latest mobile technology?

The Product Marketing Managerwill be part of a high-energy team that drives go-to-market strategy to accelerate bookings growth and customer retention. This person is responsible for creating product and solutions content that fosters engagement and builds opportunity pipeline/closing opportunities, developing and maintaining sales enablement tools, gathering, and organizing market / competitive intelligence, and analyzing data to note trends.

As a Product Marketing Manager, you will have the opportunity to learn and inform about target buyers, positioning of Beekeeper’s product - the Frontline Success System, solutions, offerings, and use cases. This role will report to the Director of Product Marketing and will be a key member within the product marketing team that interacts with growth marketing - field marketing, customer marketing, and demand generation, and content/design strategy, as well frequent collaboration with external team members in product management, sales, customer success. Attention to detail, an eye for quality, and solid writing skills are crucial for this role. 

The learning opportunities and development potential are vast! (Don’t worry if you are entering the product marketing field and still developing these skill sets and competencies. Your experience and willingness to learn is key in what we are looking for!)

Your Responsibilities

• Product Positioning –  Prepare and implement go-to-market plans for new product features and packages. Develop positioning & messaging to ensure that feature releases and packages are well received by customers and prospects, leading to high usage. Develop messages to translate technology functionality into business use cases, benefits, and industry solutions. Help to develop briefs, positioning, content, playbooks, enablement materials by audience. 
• Content Creation and Demand Generation – Support content development such as data sheets and solution briefs, web and SEO content, long-form gated assets like eBooks, whitepapers and reports, and help center articles to reflect the best positioning of products and solutions for the audience; support and manage localization of content and assets for regional use.
• Sales/Customer Success Support and Enablement – Manage product and competitive enablement sessions, including creation, maintenance, and communication of sales tools in the form of presentations, training/tutorial videos, use-case based demo flows, competitor cheat sheets/slides and customer stories. Activities could range from (not limited to) onboarding new sales team members, weekly swarm meetings, sales kick-off sessions, to global company meetings. Support BDRs, AEs, AMs, Customer Success/Onboarding teams with playbooks and product collateral (presentations, in-app promotion, video) to help improve conversions and win rates.
• Market Intelligence –  Keep up to date on competitive positioning, emerging trends, and technologies through research, customer and prospect insights, and feedback from the field. Regularly share these findings with sales, product, customer success, and marketing teams.
• Data Analysis– Analyze sales and customer usage data to note impactful trends.
• Team Ceremonies and Deliverables – Use project management practices and tools like Asana to deliver work, participate in cross-functional and cross-collaborative team meetings. Align work deliverables to prioritize plans and workload to focus on the areas of biggest impact of company rocks and strategic plan.
• Beekeeper Values and Ambition - Act as the Beekeeper brand ambassador to ensure communications are aligned, consistent, and on brand. Contribute to external activities that help advance our brand and category. 

What we are looking for

• Ideal candidate needs to be self-motivated, goal-oriented and looking to be part of a fast-paced, global organization. Exceptional team player and collaborator who can deliver on the needs of multiple internal and external stakeholders.
• Strong organizational and project management skills. Quick learner, able to prioritize in a complex, fast-paced environment.
• Excellent written and verbal communication skills; copywriting skills (native or bilingual proficiency in English)
• Storytelling & presentation skills: Naturally persuasive and know how to formulate winning pitches. Can communicate concisely - less jargon in favor of clarity. 
• 3-5 years of experience in B2B SaaS roles such as product management, product marketing, customer marketing, sales development, sales enablement, or content marketing/development.
• Proven ability to write and design engaging and inspiring communications, breaking down technical language into easy to understand copywriting
• Bonus: Experience developing positioning/messaging, taking products to market
• Software and Tools
• Working knowledge of image/video editing techniques and digital content development tools (ex: Canva, screenflow, descript, Arcade, Adobe Suite, etc.)
• Working knowledge of layout design 
• Working knowledge of working with Microsoft Office, G-Suite, Confluence
• Exposure to product management tools (such as release notes, Figma, ProductBoard, or GItHub).
• Experience with collaborative work/project management tools (Asana, Jira, etc.)

What we offer

• Competitive salary
• Phone & Home Internet costs reimbursement
• Private health care package with Luxmed 
• Multisport Benefit card 
• Creative Allowance 
• Home office set-up reimbursement 
• Personal Learning & Development Budget of 1500 USD/year 
• Sabbatical Program – 1 month paid leave at 3, 5, 10 year tenure
• 26 days of annual leave/year
• 2 Mental Health days off per year
• Laptop for work purposes
• Hybrid working model
• Oh and don’t forget about our Beekeeper Stock options!

Who we are

Beekeeper believes in the potential of every single employee. That’s why we’ve built the essential platform for frontline workers. We help organisations digitally enable their frontline, to boost productivity, quality and safety, and be more agile.

At Beekeeper, we celebrate diversity! All qualified applications will receive consideration for employment regardless of race, colour, ancestry, religion, nationality, sexual orientation, age, citizenship, marital status, disability or gender identity. We are committed to ensuring a smooth application process for all candidates. If you require accommodations due to a disability, please reach out to jobs@beekeeper.io, and our team will be more than happy to assist you. 

Please know that you are not required to share your nationality, age or a picture of you on the CV! We are looking forward to your application ????!

Hi, we're Oscar. We're hiring a Manager, Product Marketing to join our Marketing team.

About the role

The Product Marketing manager helps develop consumer marketing strategies that drive member engagement and ultimately business outcomes. The Product Marketing Manager is responsible for taking stakeholder needs and translating them into marketing strategies. The Product Marketing Manager owns campaign development from end to end, including driving strategy, insight analysis, experimentation, measurement, copywriting, funnel analysis, and segmentation. The Product Marketing manager works closely with a variety of stakeholders to improve the member experience and deliver on core enterprise goals. 

You will report into the Associate Director, Product Marketing.

Work Location:

If you live within commutable distance to our New York City office (in Hudson Square), our Tempe office (off the 101 at University Dr), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.

You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change.

Pay Transparency:

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is:  $113,600 - $134,900 per year. The base pay for this role in all other locations is: $102,240 - $121,410 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program and annual performance bonuses.

Responsibilities

• Responsible for product marketing campaigns and priorities including the end-to-end experience for any product marketing campaigns related to product area.
• Develop roadmaps in partnership with Associate Director that achieve product area goals and deliver business impact
• Generate, scope, and develop product marketing strategies and tactics to drive business goals at scale, impact member segmentation and engagement, and improve product/feature adoption. 
• Be an organizational subject matter expert in policies, trends, and platforms related to your line of business / product responsibilities. 
• Collaborate with stakeholders across departments to align on marketing goals and approaches. 
• Solve complex problems and marketing challenges in alignment with business objectives.
• Proactively see that timelines, critical deadlines, and key milestones are identified and delivered against. 
• Support Oscar's retention goals, developing marketing strategies to help drive member engagement and member satisfaction

Qualifications

• 4+  years relevant work experience, including B2C multi-channel campaign development, value proposition development, consumer segmentation, and campaign analysis.
• 2+ years of experience using data and analytical capabilities to solve business problems.
• 1+ years of experience creating marketing campaigns including email campaigns that deliver quantifiable results.
• 1+ years of direct experience defining and measuring direct response marketing tests across a single or multi-channel campaigns, including but not limited to A/B tests, multivariate tests, and holdouts.

Bonus Points

• 1-3+ years of experience leading teams of direct and indirect reports preferred.Experience in subscriptions, loyalty programs, digital apps, or other engagement-driven products.
• Previous healthcare or insurance work experience or education.

Grammarly is excited to offer aremote-first hybrid working model. Grammarly team members in this role must be based in the United States or Canada, and, depending on business needs, they must meet in person for collaboration weeks, traveling, if necessary, to the hub(s) where their team is based.

This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of theFortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The opportunity 

To achieve our ambitious goals, we’re looking for a Senior Product Marketing Manager to join our core Product Marketing team. This role will own Grammarly’s core product and play a critical role in connecting new and existing features to end users through an analytical, customer-led lens. They will lead new product launches to drive user acquisition and product adoption, and they will have a massive impact on Grammarly’s global user base of over 30 million users. 

Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming the way professionals connect and collaborate, we would love to hear from you.

As Senior Product Marketing Manager, you will report to the Core Product Marketing Lead and work most closely with Product, Communications, and Marketing to establish Grammarly as the leading AI writing partner. This person will become an expert on Grammarly’s end users and will use these customer insights to influence the product roadmap. This person will also develop messaging, positioning, and launch strategies to bring new product offerings and features to market in a way that connects with our target customers’ needs.  

In this role, you will: 

• Engage directly with professionals to understand pain points, use cases, and desired solutions with writing and communication. 
• Partner with the Product Management team across the product lifecycle to ensure we bring to market highly valuable features that will make a meaningful impact on the business. 
• Develop core messaging and positioning for the Grammarly product and features, ensuring they connect with target audiences. 
• Drive product launches, including messaging and positioning, communications (in collaboration with PR), enablement, and assets. 
• Work closely with analyst relations, customer, and competitive marketing teams to shape and respond to the market. 

Qualifications

• Has 5-8+ years of SaaS product marketing experience, preferably spanning both B2C and B2B.
• Demonstrates exceptional product messaging and positioning skills with the ability to distill technical innovation into user value. 
• Has the proven ability to influence product strategy with a thorough understanding of the customer, competitors, and business. 
• Can empathize with our customers, understand their needs, and translate their voice into effective marketing strategies. 
• Can successfully coordinate and direct multiple stakeholders, details, and timelines toward a specific goal. They can move themselves and others to action, even if there is incomplete information, uncertainty, or other hurdles. 
• Has a strong analytics and data-driven mindset, with the ability to gain insights from complex datasets and translate them into actionable insights.
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
• Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days 
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. In Canada, all locations where we support employment are considered “Zone 1”.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

As Principal Product Marketing Manager - Devices, you will ensure the “voice of customer” permeates our product roadmaps and outbound marketing for devices and related feature launches. Responsible for both inbound and outbound activities, you will partner closely with product managers, lead customer research to understand product market fit and consumer needs, identify key audience segments, and craft compelling positioning and messaging that indicates how our devices are differentiated from competition and make everyday life better. You will socialize findings to inform near- and long-term roadmaps, as well as lead go-to-market strategies with the goal of driving both device sales and membership growth.

The US-based salary range for this position is 165,000 to 235,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Customer Research: Become an expert on our target users for devices and understand their needs, behaviors, and how to enhance their experience with our devices and features in Life360 via quantitative, qualitative and conjoint analysis.
• Category Insights: Partnering with Product and Devices leads, you'll translate user insights and market trends into actionable product and feature roadmaps that support annual revenue goals and membership growth, inclusive but not limited to competitive analysis, pricing, naming/positioning, and channel recommendations. 
• Strategic Launch Planning: Lead the strategic planning for new product introductions and feature/campaign launches including briefing of go-to-market strategies, ensuring alignment with cross-functional partners.
• Positioning & Messaging: Craft compelling positioning and messaging that highlights the unique value of our devices against competitors. Ensure messaging resonates with related audience segments across both devices and membership, as well as aligns with Life360's mission and brand voice.
• Collaboration: Work closely with several cross-functional teams, including Product, Sales, Channel, Growth, Lifecycle, Creative, Brand, Finance, Legal and Customer Care to ensure successful product/feature launches and membership efforts meet our KPIs.
• Product/Feature Adoption: Post launch of hardware, continue to drive feature awareness and membership upsell by leading the development and execution of insight-driven campaigns, collaborating closely with cross-functional teams to ensure cohesive and effective engagement strategies, inclusive of across retail and DTC partners.
• Voice of the Customer: Be a strong advocate for a holistic and positive customer experience with all brand touchpoints and ensure cohesive user journeys for product and feature engagement across multiple touchpoints in a very hypothesis-based, test/learn environment.
• Performance Analysis: Collaborate with Analytics and cross-functional marketing teams to analyze key product marketing initiatives to optimize for future growth strategies. Leverage insights for continuous improvement and contribute actionable user feedback to key stakeholders. 

What We’re Looking For

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in marketing with at least 4 years in hardware product marketing.
• Proven track record of successfully bringing new products and software features to market.
• Strong understanding of conjoint analysis, customer segmentation, positioning, and messaging strategies.
• Excellent analytical skills and ability to derive insights from data.
• Experience conducting customer research and translating findings into actionable strategies.
• Exceptional communication and collaboration skills, with the ability to work effectively across different teams.
• Creative thinker with a problem-solving mindset.
• Self-motivated and able to manage multiple projects simultaneously in a fast-paced environment.
• Previous startup experience preferred. 

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

____________________________________________________________________________

​​About the Role:

Hims & Hers is seeking an experienced Sr. Manager, Product Marketing to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive customer-centric strategy across Product Management, Creative, and Growth Marketing teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers’ healthcare needs to optimize our existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels.

You Will:

• Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
• Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Growth, Analytics, Integrated Marketing, Creative, Growth Marketing, Insights, and Product Development to scale offerings
• Collaborate with Product Management, Design and Analytics to shape digital customer experiences that drive conversion, engagement and retention
• Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in one of the largest areas of the business
• Develop differentiated product positioning and messaging informed by customer insights, market trends and competitive analysis
• Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
• Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
• Proven experience launching new products and growing to a mature business
• Partner closely with R&D, design and insights on new product development including identifying opportunities, form factor, packaging and positioning

You Have:

• 7+ years experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, category management or integrated marketing strategy)
• Experience and passion for using insights to drive customer centric strategy and user experience forward
• Strong storyteller with the ability to develop messaging that get customers’ attention and build product brands people love
• Experience using insights and strategic thinking to influence stakeholders and the product roadmap
• Ability to drive experimentation focused on conversion and engagement
• Analytical thinker with experience in data-driven marketing
• Proven track record of leading cross-functional projects
• Team player who is proactive, accountable and solution-oriented
• Experience communicating the benefits of various marketing strategies to business audiences of all levels including C-suite
• Experience driving complex projects in a fast-paced environment
• Consumer product marketing experience a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats

#LI-Remote