XQ Institute is committed to transforming the high school experience by driving educational innovation and system-wide transformation. Our products, programs, and initiatives empower change-makers—educators, students, parents, policymakers, and communities—to rethink and reimagine high schools for the modern world.

Role Overview

The Product Marketing Manager will play a pivotal role in developing and executing go-to-market (GTM) strategies for XQ’s suite of free and open source educational products. Reporting to the Head of Product Design, this individual will be responsible for creating compelling product positioning, driving awareness, generating demand, and optimizing adoption among target audiences. The ideal candidate is a strategic thinker with a passion for education and social impact, skilled at working cross-functionally and adept at building product narratives that resonate with diverse stakeholders.

Key Responsibilities

• Go-To-Market Strategy: Develop and execute comprehensive GTM strategies for new and existing products, ensuring alignment with organizational goals and product roadmaps.
• Product Positioning & Messaging: Craft clear, compelling, and consistent messaging that communicates the value of XQ products to different audiences, including educators, students, parents, policymakers, and communities, emphasizing the accessibility and impact of these free resources.
• Market Research & Insights: Conduct market research to understand audience needs, competitive landscape, and industry trends, translating insights into actionable strategies that inform product development and marketing efforts.
• Campaign Management: Lead integrated marketing campaigns across email, digital, social, and traditional educational channels to drive product awareness, engagement, and adoption, measuring and optimizing performance at each stage of the marketing funnel.
• Adoption Enablement & Partner Collaboration: Develop adoption enablement materials, including presentations, one-pagers, and case studies, to equip internal teams, partners, and educators with the tools needed to effectively drive product adoption.
• Cross-functional Collaboration: Work closely with product, design, engineering, and partnerships teams to ensure cohesive execution of product launches and consistent brand experiences.
• Data-Driven Optimization: Analyze campaign and product performance metrics to continuously improve marketing strategies, driving higher engagement and product adoption.

Qualifications

• 5+ years of experience in product marketing, preferably in the education or social impact sector.
• Proven track record of developing and executing successful GTM strategies and marketing campaigns that drive product adoption and impact.
• Strong storytelling and messaging skills, with the ability to distill complex concepts into clear and compelling narratives.
• Experience conducting market research and using insights to inform product positioning and marketing strategy.
• Exceptional project management skills, with the ability to manage multiple initiatives and cross-functional teams simultaneously.
• Analytical mindset, with proficiency in using marketing and analytics tools to track performance and make data-driven decisions.
• Passion for education and social impact, with an understanding of XQ’s mission and goals.

XQ Mindsets

Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us. 

• 100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.
• Maker mindset: We build stuff. We won’t always get it right the first time—in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn’t.
• We are the ones we’ve been waiting for: Critique is not enough. It is on us to create the solutions—no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.
• Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let’s embrace them so that we can experience them joyfully.
• Stand on the shoulders of giants: We honor those who came before us, who aren’t seated at our tables, and build on others’ and our own earlier work with respect and reverence.

Disclaimer

This job description is provided for informational purposes and does not constitute a contract of employment.  XQ reserves the right to modify, amend or revise job duties and responsibilities as business needs dictate.

EEOC

XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender, age, sexual orientation, sexual expression, religion, color, veteran status, disability, marital status, or ancestry.

This role is based in Oakland, CA at XQ headquarters and is onsite four days per week. Salary Range for this role is: $140,000 - $185,000

See more jobs at XQ: The Current Openings

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XQ Institute is the nation’s leading organization dedicated to rethinking the high school experience so that every student graduates ready for success in life. We partner with communities, schools, and entire school systems across the country to inspire innovative ideas, turn them into action, and create more rigorous and equitable learning environments. We share effective practices with other schools and districts, allowing them to adapt new models to meet the unique needs of their students and communities.

We believe that seeing is believing. We engage people where they are, using storytelling, listening, and learning to highlight the importance and possibility of change. Our open-source tools, grounded in research and design thinking, empower communities to transform their high schools with one unifying goal: unlocking the American promise of a high-quality education for everyone.

We are seeking a Social Media Manager to design, implement, and measure XQ’s social media strategy, expand our digital presence, and manage the day-to-day operations of our social channels (currently Twitter, Instagram, TikTok, LinkedIn, and Facebook).

The Role

Reporting to the Head of Growth & Marketing, you will join a highly collaborative team focused on developing and shaping our digital presence. You will play a crucial role in setting and driving social media strategies for the XQ brand, campaigns, and products.

Our ideal candidate lives and breathes social media. They understand the strengths and weaknesses on each platform, what content performs well, and how to take people from followers to engaged community members. The job requires an understanding of social media strategy, content marketing, community management, data-driven copywriting, and digital marketing.

This candidate is committed to understanding and articulating XQ’s mission and programs to our main audiences (students, educators, parents) and is excited to research and learn about education and topics that tie to XQ’s work. 

In a given week, you will write social copy, develop social strategy around a product or campaign, plan out an editorial calendar, conduct interviews and research with our social followers, and use data to optimize our strategy to drive brand awareness, convert and engage our community.

Responsibilities

• Oversee, develop, and implement social media strategies, in collaboration with a social media agency, to support XQ’s social media initiatives.
• Develop and implement an influencer marketing strategy that fosters authentic engagement with key influencers.
• Create and curate content (videos, images, etc.) that brings together educators, students, families, and communities around XQ’s mission.
• Define goals, monitor performance, and ensure social media metrics align with key marketing, product, and organizational objectives.
• Collaborate with the Marcom, Schools & Systems, and Product teams to shape our social presence and content.
• Track key trends and metrics, making data-informed decisions while monitoring wider social conversations and the competitive landscape.
• Work with the community manager and digital team to grow and nurture our online communities, sharing insights and stories to inform the organization’s work.
• Develop and execute culturally relevant, values-driven integrated marketing campaigns to boost brand growth and adoption.
• Manage paid social campaigns, providing insights and analysis on outcomes.
• Serve as an internal resource, assisting XQ staff with their social media presence.
• Identify opportunities on emerging platforms and from current trends.

Qualifications

• 3-5+ years of experience in social media marketing, content marketing, copywriting, community management, or digital content creation.
• A deep understanding of the intricacies, trends, and dynamics of various social platforms, and how to grow and engage communities.
• Strong storytelling and marketing skills with a passion for crafting compelling narratives across different mediums.
• A commitment to education and equity, with a willingness to learn and engage with the latest developments in education.
• A collaborative team player with positive energy, capable of working independently to achieve shared goals.
• Highly organized and ambitious, thriving in a fast-paced, dynamic environment.
• Data-driven with a proven track record of making decisions based on analytics.
• Flexible and adaptable, willing to take on additional marketing tasks as needed.

XQ Mindsets

Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us. 

• 100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.
• Maker mindset: We build stuff. We won’t always get it right the first time—in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn’t.
• We are the ones we’ve been waiting for: Critique is not enough. It is on us to create the solutions—no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.
• Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let’s embrace them so that we can experience them joyfully.
• Stand on the shoulders of giants: We honor those who came before us, who aren’t seated at our tables, and build on others’ and our own earlier work with respect and reverence.

Compensation

The salary for this role is highly competitive and commensurate with experience. XQ offers excellent organizational benefits. The salary range for this role is: $85,000-115,000 annually.

Location

XQ is based in Oakland, CA, with offices in Washington DC and New York, NY. This role is based in Oakland, CA.

To Apply

Please apply online. In your cover letter, please address why your skills, interests, and experience align with the requirements for this role.

XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender, age, sexual orientation, sexual expression, religion, color, veteran status, disability, marital status, or ancestry.

See more jobs at XQ: The Current Openings

Apply for this job

XQ Institute is the nation’s leading organization dedicated to rethinking the high school experience so that every student graduates ready to succeed in life. We work in communities nationwide, with individual schools and entire school systems, to help them dream big about what high school could be, turn their innovative ideas into action, and create more rigorous and equitable schools.

The Opportunity

XQ Institute seeks a visionary Head of Content to shape our content strategy, build our content operation, drive awareness, and ensure a consistent and compelling voice across all platforms. Reporting to the Chief Marketing Officer, this role involves significant collaboration with the Product and the Schools & Systems teams to ensure that content and storytelling strategies align with educational product offerings and systemic initiatives. The ideal candidate will possess a unique blend of expertise building content teams and operations, analytical prowess, and a proven track record of transforming insights into impactful storytelling strategies

Key Responsibilities

• Content Process and Execution: Create and oversee the execution of a multi-channel content strategy that helps establish XQ as a thought leader as well as a leader in SEO. And ensure the highest level of quality across all content team deliverables.
• Brand Voice Leadership: Develop and refine XQ’s brand voice guidelines, and ensure consistent usage of our brand voice and taxonomy across all of our products, websites, events, publications, advertisements, etc.
• Collaborative Leadership: Partner with leaders on Product and Schools & Systems teams to drive essential storytelling initiatives, and partner with marketing stakeholders to help increase engagement with our key audience groups—including educators, students, and policymakers.
• Audience Engagement: Cultivate strong relationships with key stakeholders across educational sectors, leveraging insights to tailor engagement strategies. Represent the brand’s vision and values in public forums, enhancing XQ’s visibility and thought leadership in the education sector.
• Innovation and Adaptation: Drive innovation in branding and insights methodologies, staying ahead of market trends and adapting strategies to meet the evolving needs of the education landscape. Champion new tools and technologies to enhance brand analysis and perception.
• Team Building and Leadership: Build and mentor a growing content team dedicated to storytelling about XQ’s work, schools, and products. Foster a culture of continuous learning and development within the team.

Qualifications

• 12+ years in content creation, management, and strategy, preferably in a leadership role. Experience in educational content preferred.

• Strong understanding of SEO, content marketing, and digital marketing best practices. 

• Exceptional writing, editing, leadership, and communication skills, capable of articulating vision and influencing both internal teams and external partners.

• Proficiency with content management systems (CMS) and analytics tools.

• Demonstrated ability to work collaboratively with senior executives and across functional teams, particularly in aligning cross-functional strategies and initiatives.

• Strong analytical skills and experience with contemporary analytical and market research tools.

XQ Mindsets

Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us. 

• 100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.
• Maker mindset: We build stuff. We won’t always get it right the first time—in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn’t.
• We are the ones we’ve been waiting for: Critique is not enough. It is on us to create the solutions—no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.
• Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let’s embrace them so that we can experience them joyfully.

Stand on the shoulders of giants: We honor those who came before us, who aren’t seated at our tables, and build on others’ and our own earlier work with respect and reverence.

Compensation

The salary for this role is highly competitive and commensurate with experience. XQ offers excellent organizational benefits. The salary range for this role is: $225,000 - $275,000 annually.

Location

XQ is based in Oakland, CA with offices in Washington DC and New York, NY.

To Apply

Please apply online. In your cover letter, please address why your skills, interests, and experience align with the requirements for this role.

XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender, age, sexual orientation, sexual expression, religion, color, veteran status, disability, marital status, or ancestry.

See more jobs at XQ: The Current Openings

Apply for this job

XQ Institute is the nation’s leading organization dedicated to rethinking the high school experience so that every student graduates ready to succeed in life. We work in communities nationwide, with individual schools and entire school systems, to help them dream big about what high school could be, turn their innovative ideas into action, and create more rigorous and equitable schools.

The Opportunity

XQ Institute seeks an innovative Website Manager to lead initiatives to optimize XQ’s website as a growth channel and a brand front door. The ideal candidate will develop and implement strategies to increase traffic, engagement, and conversion rates on our website. Reporting to the Head of Growth and Marketing, this role will work cross-functionally with teams across the organization to tell the story of XQ’s work and products while growing our community through stunning visuals and insights-driven content. This role requires a blend of creativity, analytical skills, and technical expertise to drive growth and enhance the user experience. This role will be based out of our Oakland, CA office.

Key Responsibilities

• Define strategy for the XQ website, including growing the community of XQers and increasing conversion and impact of XQ Products.
• Identify, design, and implement website improvements that drive key metrics for strategic organizational and MarComm initiatives.
• Develop and maintain test plans and procedures for all web projects, including tracking and reporting metrics
• Lead A/B testing for the XQ website, continuously updating website performance and optimizing functionality to achieve broader marketing strategy. Provide reports on test outcomes and recommendation for site improvements 
• Lead project management for the website including handling prioritization of issues, and communicating progress and milestones to stakeholders
• Identify opportunities for increasing efficiency and effectiveness of web systems and recommend and implement solutions
• Create, prioritize, and maintain a website roadmap based on organization and user needs including effectively communicating roadmap to leadership and stakeholders, and product requirements to development team/external vendors
• Prioritize features and maintain product backlog for website development based on user value, organizational needs, and technical feasibility
• Leverage data to uncover trends, identify user segments and funnels, and to inform product decisions for the website (ie. user experience). Provide & present actionable recommendations to enhance website performance & recommendations.

Qualifications

• 7+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics.

• Strong understanding of SEO, content marketing, and digital marketing best practices. 

• Exceptional writing, editing, leadership, and communication skills, capable of articulating vision and influencing both internal teams and external partners.

• Proficiency with content management systems (CMS) and analytics tools.

• Demonstrated ability to work collaboratively with senior executives and across functional teams, particularly in aligning cross-functional strategies and initiatives.

• Strong analytical skills and experience with analytical and market research tools.

XQ Mindsets

Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us. 

• 100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.
• Maker mindset: We build stuff. We won’t always get it right the first time—in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn’t.
• We are the ones we’ve been waiting for: Critique is not enough. It is on us to create the solutions—no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.
• Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let’s embrace them so that we can experience them joyfully.
• Stand on the shoulders of giants: We honor those who came before us, who aren’t seated at our tables, and build on others’ and our own earlier work with respect and reverence.

Compensation

The salary for this role is highly competitive and commensurate with experience. XQ offers excellent organizational benefits. The salary range for this role is $155,000 - $185,000 annually.

Location

XQ is based in Oakland, CA with offices in Washington DC and New York, NY.

To Apply

Please apply online. In your cover letter, please address why your skills, interests, and experience align with the requirements for this role.

XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender,

See more jobs at XQ: The Current Openings

Apply for this job