Job Description
Position Summary
The Associate Connections Planner will work to support the Connections Planning team across an exciting roster of clients. This entry-level candidate will work with the Connections team to build and present media recommendations, manage day-to-day media strategy and implementation, and collaborate closely with creative teams to create the best possible execution plan according to the strategic vision for the campaign. This opportunity is fast-moving and requires someone who works well in a collaborative, entrepreneurial environment. Successful candidates will be self-starters who are eager to learn quickly, find solutions, and take the initiative to execute client asks with excellence. This is a full-time, hybrid position located in New York, NY or San Francisco, CA with two days a week in the office. This will service a client based on the West Coast, so this person will primarily work PST hours.
Essential Duties & Responsibilities
- Assist in development of strategic cross-channel media plans, built with specific clients’ goals and KPIs in mind; begin to manage and own individual media plans
- Become a platform and process expert for the team via trainings in strategic research tools (MRI/Simmons, GWI, etc.) and planning processes
- Oversee development of contracts and insertion orders, with extreme attention to detail
- Engage publishers for media kits and rates needed for strategy development
- Co-manage the planning, execution, and performance process, including media strategy, RFP process, plan development, and measurement plan and execution
- Manage trafficking and Q/A of all digital creative within DCM
- Own the publisher billing reconciliation process
- Develop and present plan optimization recommendations based on insights
- Oversee the tracking of account spending and collaborate with Finance to maintain up-to-date billing trackers
Other Duties and Responsibilities
- Act as a sponge for industry, cultural, technology, and consumer behavior news
- Co-own development of strategic POVs for agency and client roster alongside senior team members
- Work with the Analytics team to effectively distill campaign reporting in a digestible format
Required Knowledge, Skills, and Abilities
- Bachelor’s Degree in Advertising, Marketing, Communications, or a related field
- 0 - 2 years previous experience in marketing, communication strategy, or media planning (internships or full-time roles)
- Voracious curiosity and the ability to make lateral leaps in thinking
- Excellent oral, written, and presentation skills
- Analytically strong with proven ability to demonstrate data interpretation capabilities
- Self-starter, solutions-oriented
- Strong organizational skills, being able to manage multiple projects at once
- Flexibility to work PST hours
Qualifications
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