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· Support the development of the GPC offering, including packages of SEO audits, pre-sales materials, category assessments and the rollout of content hubs.
· Research, plan and build out content strategies for GPC clients in Asia;
· Communicate SEO insights and expertise to clients;
· Build out decks to support strategic search optimisation consulting;
· Create, update, and summarise monthly SEO reports;
· Support all SEO activity;
· Manage a team of SEO Specialists and validate (QA) freelancer outputs to meet highest standards;
· Review multiple language work - especially around keyword discovery;
· Create content briefs at scale for projects and content hubs;
· Review articles created for SEO quality assurance;
· Recommend relevant content optimisations for best impact;
· Perform competitors’ analysis, site audits and site analysis (part of the analysis include excel work and presentations)
· Supporting Head of SEO APAC on new-business requirements and larger projects in Asia
· When required, manage time and quality of freelancers and junior members of staff
· Liaise with project management team to improve processes and resource management.
· Has handled and managed international clients or projects
· Formal education min Bachelor Degree (any major)
· Have minimum 7 years’ solid experience in SEO technical and content skills
· Advanced SEO skillset and strategies
· Analytical and data-driven thinking
· Fast learner & like to challenge new things
· Have Passion on SEO & any new things related to Google & organic traffic channel
· In-depth experience with website analytics tools (e.g, Google Analytics, GSC, Ahrefs, moz, etc)
· Knowledge of ranking factors and search engine algorithms
· Up-to-date with the latest google update, its feature and best practices in SEO
· Excellent presentation skill
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· Set and implement social media and communication campaigns to align with marketing strategies
· Provide engaging text, image and video content for social media accounts
· Respond to comments and customer queries in a timely manner
· Monitor and report on feedback and online reviews
· Organize and participate in events to build community and boost brand awareness
· Coordinate with Marketing, PR and Communications teams to ensure brand consistency
· Liaise with Development and Sales departments to stay updated on new products and features
· Build relationships with customers, potential customers, industry professionals and journalists
· Stay up-to-date with digital technology trends
· Proven work experience as a community manager
· Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
· Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
· Excellent verbal communication skills
· Excellent writing skills
· Hands on experience with social media management for brands
· Ability to interpret website traffic and online customer engagement metrics
· Knowledge of online marketing and marketing channels
· Attention to detail and ability to multitask
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Write, plan and schedule monthly content calendar based on the brand’s editorial and marketing activities, local events / occasions and content pillars
Work closely with our creative and production team to bring original, highly creative and engaging content ideas to life through social media content
Community management of platforms, ensuring all enquiries are answered within 24 hours
Monitor and analyse content performance, subsequently derive insights, learnings and recommendations through our monthly reports
Keeping up-to-date with social platforms – making proactive recommendations based on trends and insights
You must be a native Filipino, with a good understanding of the local social media landscape, consumer behaviour and trends, as well have a good command of the English and Tagalog.
At least 3+ years’ of social media, account management experience in an agency
Creative social media content copywriting and planning skills
Experience in managing past social media social channels for brands, a deep understanding of algorithms and best practice for each platform.
Social media analytics and optimization techniques, having directly managed end-to-end execution of social media campaigns
Optional:
Experience in managing and optimizing ad performance through Facebook and Instagram Ads Manager
A good understanding of influencer outreach programmes and familiarity with influencers of different categories in Philippines
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We are currently looking for a full time Senior SEO Specialist in the Phillipines and Malaysia to join our team with job details as follow :
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· Write at least 3-4 articles per day
· Maintain a Wordpress website which operates as a newsroom model—writing, leading and overseeing publishing a high volume of written content and videos (produced in-house) per month
· Support and participate in the planning and production of video and photo assets based on local market needs
· Maintain high industry awareness in terms of the competitive set and content excellence
· Sourcing and directing local talent (vloggers and bloggers) and link building initiatives
· Responsible for identifying local content opportunities and trends to drive relevant and newsworthy content creation in real time
· Implement, evaluate, and grow the Malaysia content strategy for various brand, ensuring targets and KPIs are delivered across the market
· Be the true guardian of the tone of voice for the brands, ensuring the highest and most resonant quality bar for all content, at all times
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