FormAssembly is seeking a dynamic, results-driven Director of Growth Marketing to drive our demand generation strategy. The Director of Growth Marketing will be responsible for developing and executing comprehensive inbound lead generation strategies that drive customer acquisition and growth. This role will oversee campaigns across paid channels, organic search, email marketing, and other performance-driven tactics. Additionally, the Director will oversee channel marketing, and collaborate with cross-functional teams to and increase leads from our partner network. This position reports to the CMO and serves as a member of the marketing leadership team. 

Responsibilities:

• Strategy Development: Design and implement inbound and channel campaigns to drive pipeline growth across paid search, display ads, paid social, organic channels, SEO, email marketing, and partnerships.
• Campaign Execution: Lead and manage the execution of lead-gen campaigns, ensuring a data-driven approach to optimize conversion rates and maximize ROI; Manage Growth Marketing Manager.
• Content Development: Recommend and work collaboratively on the development of compelling content assets (blogs, whitepapers, eBooks, videos, webinars, etc.) that align with campaign goals.
• Cross-functional Collaboration: Partner with product marketing, sales and channel teams to ensure consistent messaging and alignment across all demand-gen activities.
• Email Marketing: Design lead nurturing and drip campaigns to move prospects through the funnel and support sales team goals.
• Vendor Management: Manage third-party vendor relationships in the development and execution of inbound and channel marketing campaigns. Oversee paid marketing channels (PPC, display, retargeting) and optimize budget allocation to drive qualified leads.
• Reporting & Analytics: Measure, forecast, and analyze the performance of demand generation campaigns, reporting on KPIs such as MQLs, SALs, pipeline growth, CPL, and CAC.
• Growth Optimization: Continuously refine campaigns and strategies based on performance data to improve the effectiveness of lead generation activities.

• 7-10 years of experience in inbound demand generation, growth marketing, or performance marketing, with a focus on B2B SaaS. Familiarity with partner / channel marketing.
• 3+ years experience managing and developing growth marketing staff.
• Proven success in developing and executing SEO principles, content marketing strategies, and lead-gen strategies that deliver measurable business results.
• Expertise in managing paid channels (Google Ads, LinkedIn, social, display) and identifying and developing new channels.
• Strong understanding of marketing funnels, lead scoring; proficiency in CRM systems (e.g., Salesforce, HubSpot).
• Experience working with cross-functional teams, particularly sales and product marketing.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent project management skills, with the ability to lead multiple initiatives simultaneously.

Preferred Experience with the Following Tech Stack:

• Google Analytics, Marketo, Bizible, Asana, Salesforce, WordPress, Qualified, On24, Wistia, SEMRush or similar SEO tools, Slack

Salary Range:  $120,000 - $140,000

FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:

• Health benefits (health, dental, vision) for Team Members based in the United States
• Mental Health benefits with SpringHealth
• 401(k) with 4% company match
• Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
• 9 paid company holidays
• Flexible work schedule; work from anywhere!
• Generous Paid parental leave (up to 16 weeks)
• Charitable contribution match
• Budget for professional development
• Company provided Mac laptop

You'll be joining a talented and fun team, working together to build something great!

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The Director of Strategic Partnerships will have overall P&L responsibility for developing and managing strategic alliances with System Integrators (SIs) and Independent Software Vendors (ISVs) within the Salesforce and Hubspot ecosystems. This role will lead a team of Account Executives focused on building and nurturing partner relationships, identifying referral opportunities, and working those opportunities to close-won status.

Key Responsibilities:

• Partnership Strategy: Develop and implement a comprehensive partnership strategy aligned with company goals and growth targets. Identify and evaluate potential SIs and ISVs for collaboration.
• Team Leadership: Lead, mentor, and manage a team of Account Executives responsible for partner relationship management. Set performance metrics and ensure the team meets or exceeds goals.
• Relationship Management: Cultivate and maintain strong, long-lasting relationships with key partners. Act as the primary point of contact and establish trust with stakeholders at all levels.
• Referral Opportunities: Collaborate with partners to identify and develop referral opportunities. Oversee the process of nurturing these leads through to close-won, ensuring a smooth transition to the customer success team.
• Performance Analysis: Monitor and analyze partner performance metrics. Prepare regular reports on partnership success, challenges, and opportunities for improvement.
• Collaboration: Work closely with cross-functional teams, including Marketing, Product, and Customer Success, to ensure alignment and support for partner initiatives.
• Market Trends: Stay informed about industry trends, competitive landscape, and partner ecosystem dynamics. Use this knowledge to inform partnership strategies and drive innovation.
• Contract Negotiation: Oversee the negotiation of partnership agreements and contracts, ensuring favorable terms for both the company and its partners.

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• 7+ years of experience in partnership development, sales, or business development, ideally within a SaaS or technology environment.
• Proven track record of building and managing successful partnerships, particularly with SIs and ISVs in the Salesforce ecosystem.
• Strong leadership skills with experience managing and developing high-performing teams.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with the ability to leverage data to drive decision-making and strategy.
• Self-motivated, results-driven, and able to thrive in a fast-paced, dynamic environment.

Base Salary Range: $100,000 - $140,000

FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:

• Health benefits (health, dental, vision) for Team Members based in the United States
• Mental Health benefits with SpringHealth
• 401(k) with 4% company match
• Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
• 9 paid company holidays
• Flexible work schedule; work from anywhere!
• Generous Paid parental leave (up to 16 weeks)
• Charitable contribution match
• Budget for professional development
• Company provided Mac laptop

You'll be joining a talented and fun team, working together to build something great!

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We are looking to add a Software Engineer to our growing Engineering department:

As a Software Engineer you have the ability to:

• Work independently and with other engineers to develop new user experience-focused web applications, and provide support for existing systems.
• Work on multiple parts of a web application, from internal backend APIs to dynamic frontend interfaces.
• Collaborate with designers, front-end specialists, other engineers, stakeholders, and clients to understand business goals, analyze requirements, formulate solutions, and ensure the successful execution and delivery of the end product using the best technologies.
• Assist in scoping, estimating, and planning of projects.
• Participate in code review, pairing, and other forms of knowledge sharing.
• Mentoring and helping others grow and make an impact
• Engage in a remote-first supportive engineering culture that values collaboration and knowledge sharing

• 2+ years experience with Web Development and Web Application architecture (We use PHP, Laravel, and MySQL)
• 2+ years in developing reactive applications (We use React.js, vanilla JavaScript, and TypeScript)
• An excellent ability to quickly understand complex systems, troubleshoot issues, and debug efficiently.
• Understanding of best practices for web development, software design, and DevOps principles.
• You value code quality and maintainability.
• Strong communication skills and an understanding of good collaboration
• Demonstrated commitment to the growth mindset, learning and advancement

Bonus points for:

• Working on web applications that process large volumes of data and/or receive high volumes of traffic
• Real-time data processing
• Understanding of Scrum and Agile best practices
• Experience developing applications for AWS
• Experience with OpenSearch, ElasticSearch or SOLR
• Familiarity with API development challenges
• DevOps experience including CI/CD pipelines, cloud infrastructure (we use AWS), and containerization

FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:

• Mental Health benefits with SpringHealth
• Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
• 9 paid company holidays
• Flexible work schedule; work from anywhere!
• Charitable contribution match
• Budget for professional development
• Company provided Mac laptop

You'll be joining a talented and fun team, working together to build something great!

See more jobs at FormAssembly Inc.

Apply for this job