Job Application for Salesforce Marketing Cloud Automation Specialist II at Credible{"@context":"schema.org","@type":"JobPosting","hiringOrganization":{"@type":"Organization","name":"Credible","logo":"https://recruiting.cdn.greenhouse.io/external_greenhouse_job_boards/logos/000/003/821/resized/Credible_Logo_125x60-02_.png?1495054841"},"title":"Salesforce Marketing Cloud Automation Specialist II","datePosted":"2024-06-03","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Durham, North Carolina, United States","addressRegion":"NC","addressCountry":null,"postalCode":null}},"description":"\u003cp\u003e\u003cstrong\u003eAbout the company\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eCredible is here to help people make better borrowing decisions. Our mission is to empower consumers to understand and improve their finances and discover the best financial products for every stage of life. Since 2012, we have set ourselves apart by focusing on what really matters: we prioritize privacy and we earn trust by being transparent and honest. Our goal is to build an ethical personal finance marketplace that actually works for consumers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the role\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Marketing Automation Specialist II will play a critical role in supporting Credible's marketing operations through the development and maintenance of automated solutions for complex business requirements. The ideal candidate will have extensive experience with Salesforce Marketing Cloud (SFMC) and be adept at managing multi-touch campaigns, coding emails, and audience segmentation. They will join a collaborative team dedicated to enhancing our marketing initiatives and driving operational efficiency.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eResponsibilities\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupport end-to-end SFMC processes, including complex campaign setup, maintenance, system administration, and data hygiene\u003c/li\u003e\n\u003cli\u003eDevelop and maintain email templates using HTML/CSS, MJML, and AMPScript\u003c/li\u003e\n\u003cli\u003eCreate SQL queries and filters for precise audience segmentation\u003c/li\u003e\n\u003cli\u003eDesign and execute multi-touch customer journeys using SFMC\u003c/li\u003e\n\u003cli\u003eTroubleshoot and resolve issues for teams using SFMC, including managing support cases with Salesforce\u003c/li\u003e\n\u003cli\u003eSupport the technical development of data integrations and process automations\u003c/li\u003e\n\u003cli\u003eMaintain data hygiene according to industry best practices\u003c/li\u003e\n\u003cli\u003eProactively suggest process and system improvements to enhance SFMC’s functionality\u003c/li\u003e\n\u003cli\u003eCollaborate with stakeholders from marketing, product, legal, and finance to define technical requirements, create prototypes, test, deploy, document, and report on performance\u003c/li\u003e\n\u003cli\u003eBring expertise in personalization and marketing automation to create dynamic email content and segmentation rules to customize marketing campaigns\u003c/li\u003e\n\u003cli\u003eEvangelize the spirit of transformation across the team to ensure continuous improvement in our marketing operations\u003c/li\u003e\n\u003cli\u003eEstablish strong relationships across partners (business, creative, MarTech, data, operations) to deliver efficient and effective campaigns\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEducation and experience\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBA/BS in Marketing, Business, Computer Science, or equivalent experience preferred\u003c/li\u003e\n\u003cli\u003eMinimum of 3 years of experience with an email marketing platform (Salesforce Marketing Cloud, Marketo, Iterable, Braze, Hubspot, etc.)\u003c/li\u003e\n\u003cli\u003eProficiency in HTML/CSS required\u003c/li\u003e\n\u003cli\u003eKnowledge of SQL fundamentals and the ability to update and maintain Relational Data Models preferred\u003c/li\u003e\n\u003cli\u003eExperience with SOAP and REST API integrations is a plus\u003c/li\u003e\n\u003cli\u003eExperience with Salesforce products, particularly Marketing Cloud and CRM\u003c/li\u003e\n\u003cli\u003eUnderstanding of the data privacy landscape (e.g., CAN-SPAM, CCPA, GDPR, CASL) and the importance of PII\u003c/li\u003e\n\u003cli\u003ePrior experience in project/program management and familiarity with Agile Methodology and Jira\u003c/li\u003e\n\u003cli\u003eEffective communication skills, capable of explaining technical concepts to both technical and non-technical stakeholders\u003c/li\u003e\n\u003cli\u003eDetail-oriented with a passion for learning new technologies\u003c/li\u003e\n\u003cli\u003eCollaborative, innovative, and flexible team-oriented mindset\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePreferred qualifications\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMarketing Cloud Email Specialist Certification\u003c/li\u003e\n\u003cli\u003eExperience with project management software like Jira, Asana, etc.\u003c/li\u003e\n\u003cli\u003eAgile or PMP certification\u003c/li\u003e\n\u003cli\u003e2+ years of experience in the financial services industry\u003c/li\u003e\n\u003cli\u003eAdvanced knowledge of HTML/CSS, JavaScript, AMPscript, and SSJS\u003c/li\u003e\n\u003cli\u003eExperience with Salesforce Core applications, including Sales Cloud, Service Cloud, and Community Cloud\u003c/li\u003e\n\u003cli\u003eA keen eye for details and obsession with accuracy of work\u003c/li\u003e\n\u003cli\u003eHighly effective communicator and skilled relationship-builder, capable of influencing internal decision makers with formal recommendations and informal networking\u003c/li\u003e\n\u003cli\u003eAbility to interpret analytics/trends and identify actionable insights\u003c/li\u003e\n\u003cli\u003eProficient in A/B and multivariate testing, as well as tracking and tagging best practices\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLABS:\u003c/strong\u003e Credible is open to hiring candidates in the following locations:
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